Collaborative Engagement
iCentro's CE methodology is the foundational glue which supports stakeholders in achieving their goals in a network community.

| CE Focus | Description | ||
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| Collaborative Engagement, Dialogue, Relationship-Building & Modeling-the-Way |
CE combines organizational change with open source software development practices (i.e., crowdsourcing/bazaar; iterative design and rapid prototyping). Dialogue, participatory action learning and multiple-loop feedback engages stakeholders in a dynamic, energized relationship. It also builds momentum for successful adoption of new systems, tools and processes and 'models-the-way' for next generation activities. |
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| Social Media + Complex, Self-Organizing Behavior/ Ecosystems |
Purposeful web 2.0 / social media and collaborative technologies provide a rich, interactive environment for skill development and demonstrating leadership and innovation. When they are well-designed, they can support people where they’re at, and encourage knowledge-sharing and applied use. As people adapt to new ways of working, leaders can anticipate unpredictable behaviours, team dynamics, patterns and organizational impacts. |
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| Organization Change / Transition & Culture + Motivation, Trust, Performance & Innovation | As people engage with new systems, technologies and change, leaders must address user motivation, fear, anxiety and resistance for cultural change and organizational benefits to be realized (i.e., what's in it for me; how and where do I fit in?"). |
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| 1. Needs Analysis, Risk Management; Strategy & Alignment | Effective starting points for managing risk and identifying strategic alignments to facilitate individual ‘buy-in’ and ownership, project requirements and sustainable change. |
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| 2. Intervention Planning & Customization | Based on the needs analysis, interventions are planned and customized (i.e., training workshop). This also includes the design and development of an online collaborative space to support the intervention. |
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| 3. Intervention Delivery / Learn-by-Doing | Intervention delivery using face-to-face and/or e-learning formats. Content includes how teams function effectively in online collaborative spaces; people and technology dynamics; and practical, hands-on experiential learning with social media and collaborative technologies. | ||
| 4. Community Management & Support: Facilitation, Coaching, Mentoring, Training, E-Learning, Train-the-Trainer |
As the project team moves towards achieving its goals and/or increases the size of its team / number of projects, it requires ongoing support to continuously engage members as a 'community of shared interest' in an online collaborative and social learning space. Team members become 'experts' within the organization / community and coach and mentor others. |
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| Peer Learning Community (3-Os) |
In CE, a project team is also a peer learning community. We incorporate opportunities for action learning and information-sharing based on the 3Os – “Online, Onsite, Ongoing”. This supports individual and community growth, performance and innovation; peer leadership and recognition; and technology use and adoption. | ||
| Results: Communications, Monitoring & Evaluation, Reporting, Mobilization, Recognition | An integrated action learning and communications approach supports and leverages information- and knowledge-sharing to all stakeholders. Peer recognition, monitoring and evaluation and reporting of results are essential ingredients stakeholder mobilization, adoption and use. | ||
| Enablers | Web 2.0 / social media and collaborative technologies are important enablers to support cultural change and new ways of working together. An experience of success with new technologies builds user confidence and motivation, and readiness to embrace greater levels of adoption and peer collaboration. |



